Rosalie Cobai is the Director of Communications and Campaigns at CME and is responsible for overseeing internal and external communications, media strategy and relations, campaigns, content creation, events, advertising and social and digital media. Rosalie is passionate about the power of storytelling to change public perception and build a greater awareness of the economic and social benefits of the mining and resources sector in WA. Under her leadership, CME has transformed the way in which it promotes the contribution of its members, launching a digital news platform ‘resourc.ly’ and a statewide campaign ‘Safer. Smarter. Cleaner. The Resources Sector – Building A Better WA.’
Prior to joining CME , Rosalie held numerous senior communications positions in WA Ministerial offices for over a decade, advising a number of Labor and Liberal Ministers and Premiers in the Gallop, Carpenter and Barnett Governments. She also worked for a number of years as a journalist for several state and local newspapers.
Rosalie holds a Bachelor of Communications (Journalism) from Edith Cowan University, and is a Graduate of the Australian Institute of Company Directors (GIACD).